In a world based on appointments one of the most important goods is time. Being able to effectively leverage time can have an immediate impact on a company's income. Moreover, and especially with regards to small businesses, a smart way of handling the costs, retaining incomes, and reducing expenses is a continuous challenge. However, the new year gives you a chance to think how you can leverage your resources more effectively. Most probably, if you stand aside for a minute and think over why you follow some procedures in your business, you will wonder: “Why are we doing this in this way?” And very often the answer is: “Because this is how we've always done it”. The beginning of the new year is, therefore, the ideal moment to ask yourself: “Is there a better way?”
In our previous post we analyzed the main benefits of Facebook for small businesses and the use of this social network as communication channel with clients. In this post we will explain how to use Facebook in order to increase sales and how to can set up ad campaigns.
Over the last few years there has been a development in the functionality of Facebook, which has evolved from a social media network to contact friends you share interests with to a complete platform offering applications, notifications, games, as well as advanced features such as advertisements for small businesses or statistics.