AC Milan has inked a deal with Spribe and named Aviator as the official Crash Game Partner of the club. It aims to elevate the fan experience with a blend of football action and thrilling gaming. Aviator is a crash game with an advanced twist in its gameplay; it has now been introduced on all AC Milan digital platforms as a new interactive mode for fans.
Evolution of Fan Engagement – From Stadiums to Screens
The landscape of fan engagement has evolved significantly over the last few years. Traditionally, sports teams relied on live experiences with their audiences to build loyalty. However, the rise of digital platforms opened up new avenues for engagement.
For AC Milan, the partnership with Aviator introduced them to millions of online gamers, while on the other hand, Aviator plugged into the huge global football fan base and fostered brand recognition. The partnerships will let both brands develop unique and exciting experiences for their fans by combining the thrill of live sports with the excitement of interactive gaming.
UFC and Aviator Partnership
The crash game from Spribe, Aviator, has formed close ties with the UFC, putting together a truly dynamic relationship that will bridge the gap between sports and iGaming. First announced in 2021, the collaboration grew month to month, with a number of UFC fighters taking up brand ambassador roles for Aviator.
Spribe goes beyond just a sponsorship relationship with UFC to high-profile partnerships with several top UFC athletes and adds them to the Aviator game brand ambassador list, including Alex Pereira, Merab Dvalishvili, and Johnny Walker.
Alex Pereira was one of the front-runners to actively promote the game as the Aviator game brand ambassador by using his popularity as a means of reaching out to fans in both the North and South American markets.
Merab Dvalishvili has been another big rising star in the bantamweight division and the brand ambassador of Aviator game recently. With a great fighting career and developing following, he is one of the perfect characters to promote Aviator, specifically among fans of MMA.
Meanwhile, Johnny Walker, a UFC light heavyweight fighter from Brazil, joins the brand as its third UFC Aviator game ambassador. Walker’s connection to Latin America and his popularity in Brazil make him an important figure in Aviator’s strategy to expand in the region.
Through the campaigns hosted by these athletes, Aviator gets to cross-promote its gaming experience with the action-filled world of UFC, creating an interactive combination of sports and gaming that attracts and appeals to a digitally savvy young audience.
The other important aspect of this partnership is the integration of Aviator into events hosted by the UFC. The in-game branding features in and around the Octagon on every Pay-Per-View event of the UFC, as well as at every Fight Night. Such high visibility means that a connection is created between the game and the high-octane energy from the UFC, thereby making it a natural fit for fans who love fast action both in the octagon and on their screens.
The partnership with UFC fighters represents a strategic move on behalf of Spribe to further Aviator’s status in the iGaming world, especially in regulated markets. Such collaborations help Aviator grow its brand awareness and establish its leading position in the crash game genre, promising players across the world a thrilling experience.
New Era for AC Milan Fans Worldwide
The partnership between AC Milan and Aviator marks a significant step in the club’s digital transformation, offering fans innovative ways to engage with their favourite team. Looking ahead, AC Milan may explore further collaborations in the gaming and digital entertainment sectors to enhance fan experiences.
Such initiatives could include exclusive in-game content featuring club players, Aviator app brand ambassador representatives, virtual meet-and-greets, or interactive live-streamed events that blend sports and gaming. By embracing these digital innovations, AC Milan aims to strengthen its global fan base and remain at the forefront of fan engagement in the digital age.
